Move Over Resume, You’ve Been Replaced

The resume is dead (or at least it’s jumped the shark ). The resume used to be the tool that would get you noticed. No more. It’s a fading bit player, no longer the star of the show. Now, by the time someone has seen your resume, they’ve already Googled you. Your resume has become a “late to the party” confirmation of your Google results and LinkedIn profile, rather than the enticement to opportunity you expect it to be. move over resume, here’s its replacement.

Source: Move Over Resume, You’ve Been Replaced – Forbes

Using the Science of Eye-Tracking to Create a Resume that Gets Noticed

Want to make sure your resume stands out? I firmly believe that this advice will make big difference: http://bit.ly/1E033tA.

The only tactic I question is the one about putting your contact info at the bottom. I’d keep it at the top for 2 reasons:
– where you live can make a big difference to a recruiter
– it’s where you should be including links for things like your LinkedIn page, Twitter feed, and anything else on the web that enhances your professional brand. Doing so will make your resume more “sticky” and might hold the recruiter’s attention for a longer period of time, especially if they click those links.

The Best (and Worst) Buzz Words Candidates Use on Résumés

I’ll distill this article down to these basic points: Hiring managers do not spend much time looking at résumés — which means that yours must grab them pretty quickly. Word choice can make a big difference. Subjective terms and clichés are seen as negative because they don’t convey real information. You’ll be more successful getting their attention by presenting your accomplishments and actual results. Read more here:

The Best (and Worst) Buzz Words Candidates Use on Résumés.

Sound resume advice from Mashable

Generally good advice here, but I take exception with the 2 page limit. Maybe it’s on target for the hi-tech world, but for the companies/people I work with, here’s my advice: Make your resume as long as is necessary to tell your story in a way that is compelling and relevant to the reader…..but not one word longer!  If it takes more space to convey a clear narrative and keep your design clean and easy to read, so be it. Trying to meet a 2 page limit often causes people to reduce margins and use a small, hard to read font–things that diminish the readability of your resume and take away from its impact.  http://mashable.com/2013/11/10/resume-writing-tips/#!

Are Paper Resumes Becoming Extinct?

The first time a prospective employer views your resume, it will be on a computer screen. Doesn’t it make sense to leverage technology in ways that help you cut through the clutter and more creatively showcase your skills? Why not start thinking about how you can create an electronic portfolio of your credentials…one that people can interact with electronically?

As a starting point, there are some relatively simple things you can include to make your resume more interactive and engaging:

  • Links to the websites of employers
  • Links to your LinkedIn page, blog, articles you’ve authored, conference presentations…… anything online that enhances your professional brand
  • More use of color and simple graphics to creatively present your skills and accomplishments.

Furthermore, charts, graphs, photos, and even case studies can be powerful attention-getters—you can include them as attachments or better yet, post them to your blog or personal website with links from your resume so people can easily view them.

Don’t forget that LinkedIn is a powerful branding tool, so make sure you have plenty of references for people to view. Instead of ending your resume with the vague “Resumes Available Upon Request”, close with “LinkedIn references available at:” followed by a link to your LinkedIn page. Alternatively, see if you can find a way to weave LinkedIn references into your resume.

In some situations, you might want to consider more advanced uses of technology. For example, some people are making their resumes more visually interesting through the use of infographics. Examples can be viewed at: www.pinterest.com/rtkrum/infographic-visual-resumes/.

Video also seems to be getting a lot of press these days. Some candidates are adding pre-recorded video content to their credential package. Sites like BriteTab.com, OptimalResume.com, InterviewStudio.com, and ResumeBook.tv allow job seekers to build and publish video resumes. You may also want to consider creating 1 minute personalized video messages at http://why57.com/. Remember that you can include links on your resume that will connect the reader to content anywhere on the internet, even videos on YouTube.

There’s more about going beyond the boundaries of traditional resumes in my post on May 16, 2013 on Professional Portfolios. My blog contains other resume and career advice, as well as examples of what I consider to be outstanding resume formats. Don’t do away with the paper version entirely–many interviewers will want that hard copy when they talk with you face-to-face.

If you want to stand-out from the crowd, you’ll want to present yourself as more than a series of jobs listed on a piece of paper. Smart use of technology makes it possible for you to create a more comprehensive and compelling portfolio of your credentials. Take advantage of those tools and put a new shine on your old resume!

Resume vs. Personal Portfolio

Most of the resumes I see are static and relatively dull. Few people take advantage of technology to distinguish themselves and present a truly compelling value proposition. The idea of a personal portfolio is to go the extra step and really enhance your personal brand.

For a sample of what that might look like, I’ve received permission to share one such document–it’s one of the best examples I’ve ever seen. Click this link to see what I’m talking about:

Personal Portfolio

Make your Resume “Scan-able” by Real People

Some candidates seem to think that hiring managers and HR people take time to thoroughly read every resume they receive. WRONG!  The reader won’t take more than a few seconds to review it, so make sure it can be easily scanned by the human eye. Here’s a great article on how to do that and increase your chances for making sure it gets read by HR and hiring managers: http://read.bi/Huy8hh

Sample resume 3

YOUR NAME
Address · City, State  Zip
(O) office phone · (C) cell phone · email address
Hyperlink for your page on LinkedIn

 EXECUTIVE-LEVEL MANAGEMENT: Sales and Marketing Director / Vice President

Award-winning marketing strategist, social media evangelist, and thought leader with 20 years of experience generating revenue and brand awareness. Delivers bottom-line results through skillful creation of multi-channel marketing initiatives, including social media, advertising, event marketing, web content, direct / email, and printed collateral. Strategically manages B2B and B2C marketing campaigns to generate exceptional ROI in competitive markets. Proven team leader focused on managing teams to execute plans, creating lasting relationships with C-level executives, and exceeding client expectations.

AREAS OF EXPERTISE

Strategic Planning · Business Development · Account Management · B2B and B2C

Multi-Channel Direct Response Expert

Integrated Online & Offline Marketing Programs

Budgets/Forecasts · Unparalleled Oral & Presentation Skills

Lead Generation/Nurturing · Master of RFP Responses

 Ability to Motivate Teams to Reach Their Highest Potential

Financial Services / Telecom / High Tech / Healthcare Vertical Specialist

 

PROFESSIONAL EXPERIENCE

COMPANY, City, State · dates of employment
Brief description of the company’s business

Title
Highlights of your key responsibilities/accountabilities

Achievements

  • Increased market share and revenue for company and clients by developing highly effective marketing strategies and tactics.
  • Enhanced brand awareness for clients by creating communities of brand advocates on social networks, including Facebook, Twitter, and LinkedIn.
  • Ensured maximum ROI by serving as project manager to deliver all projects on time and on budget.
  • Received accolades and awards by enabling clients to surpass revenue objectives.
  • Selected to serve on DMA and judging Echo Awards for providing industry thought leadership.

 

COMPANY NAME, City, State · dates of employment
Integrated global marketing communications agency.

Title
Key responsibilities/accountabilities.

Achievements

  • Earned President’s Club Award in 3 consecutive years by significantly exceeding sales quotas and generating the most revenue from new and existing accounts.
  • Generated new revenue by managing account development activities for agency, including acquiring new accounts, extending client contracts, and up selling client base.

 

COMPANY NAME, City, State · dates of employment
Direct marketing services company offering wide array of integrated, multi-channel, data-driven solutions.

Title
Led business development efforts with new and existing clients, acquired new accounts, and reactivated dormant accounts using selling strategies that included POD, direct marketing, telemarketing, database marketing, analytics, creative services, fulfillment services, email campaigns, and portals.Managed creative services development process for printed marketing collateral and online literature, including supervising concept generation, project workflow, and final solution design. Oversaw implementation of marketing, advertising, and promotional programs, including measuring results / ROI.

Achievements

  • Accelerated revenue and ROI for Allstate, Nationwide Insurance, Progressive Insurance, and Verizon by innovating and executing strategic marketing campaigns to support brand image.
  • Delivered all client projects on time and budget by effectively managing resources.

 

COMPANY NAME, City, State · dates of employment
Leading marketing services firm, offering broad array of data-driven, multi-channel marketing solutions.

Title

Managed team of 16 sales and administrative employees, multi-million dollar budget, and major client accounts that produced more than $25 million in gross billings. Provided creative direction for highly effective advertising and direct mail campaigns. Spearheaded delivery of marketing services, including brand management and database marketing. Developed and implemented strategic plans and analyzed results. Oversaw production function, including letter shop and laser personalization. Performed financial forecasting and reporting.

Achivements

  • Grew account revenue from $250,000 to $27 million and relationship with Verizon (GTE) from 1 project into agency of record relationship by improving client sales processes and accelerating sales.

 

EDUCATION / TRAINING

 

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PUBLISHED ARTICLES AND PUBLIC SPEAKING

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