Sample Resume 2

Your Name
Street || City, state zip ||phone|| email address

Career Summary

Results-driven professional with demonstrated and progressive experience in senior-level sales and marketing management.   Proven track record of success generating multi-million dollar revenues and double-digit growth, attracting, nurturing and keeping great talent while facilitating C-level relationships with high-profile companies worldwide. Experience most recently exemplified in role as xxxxxxxxxxx at xxxxxxxxxxxxx, responsible for leading a 150-person sales organization, combined with current role as xxxxx of xxxxxxxxx, a leading edge marketing technology and insight company, resulting in vast experience across markets, services and industries.  Recognized for performance and achievements with company awards and multiple promotions to positions of increased responsibility.

Core Management Competencies 

  • Significant experience in selling the entire suite of database, digital, analytics, media planning and forecasting, direct marketing and response management solutions.
  • Management and motivation of staff generating revenues in the hundreds of millions.
  • Creation of market strategies to grow existing business and identify new areas of potential business growth in new markets.
  • Facilitation of positive relationships with high profile, Fortune 1000 companies.
  • Coordination of professional development for potential executives to secure company future.

Experience & Achievements


Job Title – November 2009 to August 2010

Oversaw all aspects of corporate sales and marketing, including team management and overall structure.

  • Built sales and client engagement organization focused on optimizing marketing, advertising and media mix across channels for national brands.
  • Hired and deployed management and staff in sales, marketing, and delivery.
  • Updated corporate marketing & messaging, initiated deployment of an SFA system, designed compensation plans and sales and market strategy.
  • Supported CEO in capital raised.
  • Doubled sales funnel in 6 months – team sold new business at xxxxxxx, xxxxxxx and xxxxxxxxxxx.
  • Led successful efforts to secure channel partners and resellers.


Job Title – June 2008 to November 2009

Oversaw all aspects of corporate sales and marketing, including team management and overall structure.

  • Supervised and supported sales of direct, digital, response management, and database offerings to F1000 corporations worldwide, generating $500 million.
  • Managed 150+ employees encompassing six industry-aligned teams, promoting efficiency and effectiveness.
  • Created market strategies, solution and service priorities, and compensation plans.
  • Directed and facilitated lead generation and identified new sources of market growth.
  • Successfully reallocated and deployed assets in challenging economy, achieving bottom line objectives and increased sales pipeline 28% in an 8-month period.
  • Streamlined corporate marketing department, increasing productivity and efficiency.

Job Title – 2007 to 2008
Oversaw all aspects of corporate sales and marketing, including team management and overall structure.

  • Held responsibility for xxxx, xxx, xxx markets.
  • Established and launched leadership development program aimed at growing company’s leadership bench strength.
  • Teams closed new business with xxx, xxx, xxx, xxx and xxx, all still active clients.
  • Achieved double-digit growth after three-year decline by streamlining and restructuring European sales group.

Job title – 1999 to 2007
Oversaw all aspects of corporate sales and marketing, including team management and overall structure.

  • Identified and opened new markets in various industries, including xxx, xxx, and xxx.
  • Facilitated sales and account growth with high profile clients, including xxx, xxx, xxxx, xxx, and xxx, all still active clients.
  • Attained eight consecutive years of double-digit revenue growth, resulting in highest sustained performance among six key industries.
  • Increased bottom line from $9 million to $117 million throughout tenure.


job title – 1987 to 1998

Oversaw all aspects of corporate sales and marketing, including team management and overall structure.

  • Promoted sales of entire suite of company’s targeted marketing products to well-known domestic retailers with book of revenue exceeding $60 million in services.
    Sold multi-million dollar new clients with xxxx and xxxx.
  • Oversaw activities of 10 sales executives and helped close major clients, including xxxxxxx, xxxxx, xxxxxx, xxxxx and xxxxxx.
  • Partnered with sales teams responsible for improved client services and significant growth for xxxxx, xxxxx, and xxxxx, all still active clients.
  • Recognized with six President’s Club honors for excellence in sales management.
  • Received company-wide Outstanding Achievement Award for successful sales and sales management.

General Manager – 1985 to 1986

  • Managed staff of 30 at the Greensboro, North Carolina, operation. Responsible for sales management, operations and P&L.

Sales / Sales Management Positions – 1981 to 1984

Past Company
Sales Representative – 1981

Past Company
Sales Representative – 1979 to 1981

Published Articles 

  • Authored chapter on …….
  • Authored White Paper, “xxxxxxxxxxx”

Speaking Engagements

  • Item 1, 2010
  • xxx Conference, 2009
  • Item 2, 2008
  • xxxxxxxxxxxxxx Conference, 2008
  • Item 3, 2006
  • xxxxxxxxxxxxxConference, 2008

Sample Resume 1



Cell: (xxx) xxx-xxxx | Home: (xxx) xxx-xxxx

email address | LinkedIn url

Digital Marketing, Analytics & CRM Professional


Executive Profile

Digital, direct and CRM marketing analytics leader with strategic vision and solid track record to address complex consumer marketing challenges for Fortune 500 companies, global agencies and top retailers. Recognized for multi-million dollar revenue gains through building digital programs, CRM systems and analytics, high-conversion web sites, segmenting customer databases and revamping web sites to identify most profitable customers and prospects. Marriage of strategic, client service, operations, technical and people skills. Strategy combined with project execution that is consistently on target, on time, and on budget.

Notable contributions

  • Rebuilt and re-launched 7 retail websites, introducing organic and paid search, affiliate programs, analytics and dynamic and segmented CRM-driven email programs, resulting in growth of 18-25%.
  • Generated $70M in incremental online/offline sales revenue by developing a new online/offline CRM system for a premier retailer; matched the right customers with the appropriate offers and creative.
  • Launched retail loyalty program for the nation’s largest xxxxxxxxxxxxxxx retailer, which generated ROI of over 200% with incremental revenue of $48M.


Internet Strategy and Planning, including SEO/SEM, Social Media, Web Analytics, Email and Affiliate Marketing – Direct & Database Marketing Expertise – Mastery of CRM – Loyalty Program Development – Running Client Side Relationships — Project and Program Management – Solid Financial and Analytical Skills – Advanced Customer Segmentation and Targeting – Advanced Analytics  – Managing Across Multiple Brands



COMPANY NAME  Brief description of business.

Title                                                                                                     Dates

Digital and CRM consultant specializing in digital strategy, CRM, web analytics, online testing, landing page and email optimization engagements. Expert user of all major web analytics and testing packages.

  • Rolled-out comprehensive digital conversion optimization programs for major retailer, credit monitoring site and CPG site, realizing conversion rate increases ranging from 10-35%
  • Consult on variety of additional direct to consumer projects, including multi-channel contact strategy, predictive analytics for online advertising and customer value and product affinity segmentation
  • Conduct fast-track assessments of clients’ acquisition/retention efforts and application of customer data, benchmarking against best practices and mapping priorities into effective marketing plans

COMPANY NAME  Brief description of business.

Title                                                                                                     Dates

Led team that manages digital, DM strategy/planning and analytics for client.

  • Web analytics, SEO, SEM, social media, segmentation, testing, direct mail and CRM program and campaign design/measurement; drove conversion gains of 10-30% on 3 sites via analytics and testing
  • Developed variety of social media strategy programs across Facebook, Twitter, Flickr and to drive roll-out and ramp-up of client specialty gardening and home improvement sites

COMPANY NAME  Brief description of business.

Title                                                                                                     Dates

Led team that designs and runs strategy, direct mail, SEM/SEO, email, web analytics, online CRM and other web marketing for agency clients, including [client names].

  • Web analytics, SEO, SEM, social media (4 Facebook sites, blogs, YouTube, Flicker), email planning, execution and analyses for 18 client web sites; realized conversion gains 15-40% via analytics and testing
  • Designed CRM/loyalty programs for a major CPG client, building direct-to-consumer targeted and segmented engagement for this brand for the first time


COMPANY NAME  Brief description of business.

Title                                                                                                     Dates

Led internet, analytics, CRM, direct mail, database marketing, advertising, credit card and loyalty marketing teams for this premier department store, synonymous with high quality fashion and a personalized approach to customers.  Managed P&L and annual budget of $23M.  Consultative client service for brands. Revamped outdated, proprietary websites, customer database and contact strategies. 5 direct and 18 indirect reports.

  • Oversaw website, directed re-branding effort, social media, organic search, enhanced SEM buys, web analytics, new CRM-driven email system and site-navigation improvements. Delivered online sales and increased conversion that increased 18% over the previous year in a challenging retail environment.  Led multi-functional project to build and manage Facebook site.
  • Championed the build and launch of a new CRM and loyalty database marketing solution, matching customers with the right number of marketing contacts, offers and creative.
  • Leveraged analytics to launch company-wide web, mobile marketing and CRM/loyalty initiatives; reduced direct-to-consumer costs 15%, while increasing sales 15% (incremental sales $70M) and profit 30% over the prior system. Utilized sophisticated segmentation, statistical analytics and web analytics to best leverage and optimize customers at all levels across over 400 direct mail and online campaigns annually.
  • Managed client relationships and campaign development for variety of client merchandisers and brands, including Estee Lauder, Clinique, Bobbi Brown, BCBG, Free People, Burberry, True Religion and others.
  • Rolled-out re-branding of credit card with new private label provider; enrollment up 18%.
  • Have grown email database 700% in 1 year from 200,000 to 1,600,000 via leadership of email capture across all customer touch-points, email append and co-registration partnerships.
  • Rolled-out 4 analytic tools to optimize 60 campaigns, enabling 20% reduction in DM campaign circulation. Resulting savings of $5M with a 8% sales gain.


COMPANY NAME  Brief description of business.

Title                                                                                                     Dates

Headed up CRM/loyalty, internet, mobile marketing, credit card, direct and database marketing teams across 5 retail divisions. Company had no prior customer loyalty program or direct marketing function. Managed P&L and annual budget of $6M.  4 direct, 12 indirect reports.  Reported directly to SVP of Marketing

  • Revamped/led marketing for 5 retail websites, with annual revenues totaling $600M, including email, organic/paid search and affiliate efforts. Results: 25% growth in sales in 2006 with reduced costs of 23%.
  • Optimized website via web analytics, usability studies and research; realized superior conversion.
  • Launched 4 retail customer loyalty programs for company’s 3,500 stores in U.S., including integration with IS and store point-of-sale systems, marketing database build, store loyalty material development, program benefits & incentives, promotions, and partnerships.
  • Rolled-out successful cell-phone number and mobile messaging program; largest program in industry
  • Managed loyalty programs which generated ROI of 200%. Grew program from zero to five million members (now 11MM) in less than one year; $657M in loyalty sales.
  • Introduced promotional retail direct mail and mobile marketing programs to company, internally developing all campaign components, realizing 11% response and 200% return on investment. Reduced key data entry expenses by 50% and negotiated and partnered with other marketers to cover all loyalty card and material expenses.

COMPANY NAME  Brief description of business.

Title                                                                                                     Dates

Successfully built and led team of Marketing Account Managers. P&L responsibility for all company projects, including direct & e-mail marketing. Managed 6 direct reports.

  • Built Marketing and Client Service Departments from the ground up.
  • Planned and executed campaigns for catalog clients, exceeding sales projections by 30% first year.


COMPANY NAME  Brief description of business.

Title                                                                                                     Dates

Served as Marketing and Strategic Planning Group Leader. Promoted from Director of Marketing to Vice President of Marketing.  Executed all customer acquisition marketing campaigns, program development, e-commerce, lead generation, mar-com, analytical, and segmentation programs. In charge of 10 direct reports. Managed a budget of $3M.

  • Created business-wide CRM program and directed all direct and database marketing efforts, which positively impacted customer retention by 15% in year one ($800 million).
  • Engineered and operated B-to-B telesales program, generating $70M in incremental revenue.
  • Revamped annual Strategic Planning process, which resulted in a faster, streamlined accurate planning process, winning a Best Practice award
  • Oversaw cross-functional team that created business’s website, which drove sales lead generation and reduced customer service costs by 20%.
  • Led cross-functional team using statistical methods to segment customers using firmagraphic, behavioral and attitudinal data; identified new business resulting in over 300 opportunities and created competitive intelligence database.
  • Won Pinnacle Award (company’s highest award), resulting in promotion to VP.
  • Received Award of Excellence.



COMPANY NAME  Brief description of business.

Title                                                                                                     Dates

Senior account person with P&L responsibility for America Online, Merrill Lynch, Perrier and other top global consumer companies for direct marketing agency and database marketing consultancy.

COMPANY NAME  Brief description of business.

Title                                                                                                     Dates


COMPANY NAME  Brief description of business.

Title                                                                                                     Dates



MBA in xxxxxxxxxx, College Name

BA in xxxxxxxxx, College Name

Professional Affiliations

Senior Executive Management training program

Certified in Six Sigma Black Belt Quality Training program

Member of American Marketing Association

Member of Direct Marketing Club of New York

Member of Marketing Executive Networking Group


Cognos, SQL, BI, Unica, Crimson Hexagon, Omniture Site Catalyst and Test & Target, Google Analytics and Website Optimizer, Coremetrics, WebTrends, comScore, Nielsen, Radian6

How to Make your Resume “Sing”

Here are a few brief tips that will help you to make your resume “sing”:


  • MS Word documents are best, if possible because they work better with our database.
  • If possible, please avoid the use of headers and footers.



  • For readability, we recommend using a font size of at least 10 points.
  • White space also helps, so don’t worry about cramming all of your information into a predetermined number of pages.
  • Use reasonable margins, both on the sides and top/bottom.
  • Be concise and cut out the fluff, but use enough pages to tell your story.
  • Don’t worry if it takes more pages to convincingly present your credentials than some arbitrary standard that you heard or read.
  • A resume needs to be more than a description of what you did in prior jobs. It’s critical to include as many accomplishments as you can.
  • Your resume needs to present a compelling picture of  the value you can bring to a new employern and why hiring you will be a great investment.
  • Whenever possible, present your accomplishments in quantifiable terms, especially if you are in sales.